In recent years, we’ve seen societies become more digitised and with it, the usage of social media growing exponentially. While celebrities and have long been capitalising on social media, entrepreneurs and other business leaders are now starting to jump on the bandwagon too - giving rise to more Social CEOs. However, not all CEOs are embracing social media. While CEOs are increasingly becoming more comfortable with using social media, most still aren’t making it a priority. Truffle Social CEO, Ellie Hernaman takes us through the key steps to building and managing our social digital footprint.